var aDescriptions = new Array();
	aDescriptions['RSNA Simplified Microsite'] = "How do you get 1,000 individuals, from dozens of branches across the globe, to effectively communicate one singular message for Philips Healthcare? You deliver it via the quickest, most interactive way possible &ndash; the Internet.<br /><br />BHI Design, working in tandem with their long-standing client, Live Marketing, set out to create a comprehensive microsite for Philip's employees who were staffing the company's massive tradeshow booth at the 2008 RSNA show in Chicago.<br /><br />Rather than Philips having to cover airfare to fly their booth show staffers to a centralized location, pay for lodging and the loss of man-hours, the Philips RSNA Simplified microsite saved the company tens-of-thousands of dollars.<br /><br />Each booth staff employee was assigned a unique user name and password, allowing them remote access to user-specific messaging and information delivered through web and video from Philips' senior management team. Over the course of an eight-week period, new content in the form of training videos, quizzes and user submitted questions were uploaded to the site to keep the site's content fresh and the user engaged.<br /><br />While traditional forms of direct mail and e-mail messages at best garner a 10% participation rate, Philip's microsite - thanks to the value of content, striking graphical interface, weekly electronic reminders and consistent updates, generated a 73% participation rate, wildly exceeding client expectations.";
	
	aDescriptions['Applied Marketing Economic Development Campaign'] = "BHI Design worked with Applied Marketing to generate awareness and leads with two specific categories of users and of products and services through the use of target email campaigns.<br /><br />A program was developed where images, headlines, offers and email lists are systematically rotated and tracked. Applied Marketing has access to a custom designed user dashboard where opens, click-throughs, registrations and links to the site are graphically displayed or downloaded. Additionally, functionality had been developed where individual names may be added and messages can then sent individually.<br /><br />The program, as designed, provides both a high level of automation and control. The result is to a behind the scenes marketing effort that is continually generating awareness and leads for Applied Marketing.<br /><br />One of the benefits of the dashboard tool is that Applied Marketing has been able to achieve substantially above average open and click-through rates because of the control over elements such as visual style, message line, headline, and offer phrasing. The ability to directly track the ROI on the project has proven extremely valuable and resulted in the scope of the project being dramatically increased.";
	
	function jToggleNavItem(sFlag, sElementName, sHyperlinkText, sHyperlinkURL) {
		var oElement = document.getElementById(sElementName);
		
		// oElement.innerHTML = "<a href=\"" + sHyperlinkURL + "\" class=\"" + (sFlag == "ON" ? "navTextHover" : "navTextNormal") + "\">" + sHyperlinkText + "</a>";
		oElement.className = (sFlag == "ON" ? "navTextHover" : "navTextNormal");
	}
	
	function jShowFullsizeImage(sName, sImageURL) {
		var sDescription = (aDescriptions[sName] == undefined) ? "" : aDescriptions[sName];
		
		document.getElementById("FullsizeImageArea").innerHTML = "<div><img src=\"" + sImageURL + "\" style=\"width: 616px;\" title=\"" + sName + "\" /></div>";
		document.getElementById("FullsizeImageArea").innerHTML += "<div class=\"headerText\" style=\"margin: 20px;\">" + sName + "</div>";
		
		if (sDescription.length > 0) {
			document.getElementById("FullsizeImageArea").innerHTML += "<div class=\"contentText\" style=\"margin: 20px; margin-top: 0px;\">" + sDescription + "</div>";
		}
	}